In a captivating TikTok and YouTube video, I showcased Amazon’s top kitchen gifts, including stylish funnels and versatile cookware gadgets, simplifying gift-giving with product expertise and a personable approach. Alongside content creation, I utilised CRM tools to manage customer data, personalising outreach and tracking engagement across platforms. By streamlining user journeys through detailed user behaviour analysis, I refined navigation flows and strategically placed CTAs to increase user engagement. I adopted a data-driven approach to improve the content structure and information architecture, simplifying URL redirects and optimising landing pages for a seamless UX. Responsive design techniques ensured the content was adapted seamlessly across devices, maintaining a consistent layout with well-placed CTAs to enhance mobile accessibility. I executed targeted social media campaigns on TikTok and YouTube, leveraging trend-driven formats and engagement data to boost reach. Through close collaboration with stakeholders, I aligned content production and website updates with UX goals, delivering high-quality digital assets and user-focused experiences.