UNIVERSITY project, Fahion sustainability,canada Goose  


This highlights the critical role of animal protection in fashion manufacturing. Through visualising the POV of animals effected by unsustainability, such as exposing the fur industry's link to brands, I advocate for saving these animals, aiming to reveal the truth from their perspective. Engaging with social media influencers amplifies awareness, drives responsible consumption, and emphasises the ethical imperative of safeguarding animal welfare in the fashion industry.

Second video

Director and Editor - Ammarah Ahmed

Cinematographer and Assistant Editor - Stern Cawthray

Producer and cinematographer - Lei Wei

May 2023
London

First video

cinematography, editor, producer - Stern Cawthray

Set design and special effects - Lei Wai

Assistant editor - Ammarah Ahmed

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