As a content creator, I specialise in crafting engaging, holiday-themed videos for Christmas, Halloween, Valentine’s Day, and Easter, showcasing top-tier products, particularly those available on Amazon. Recognising the stress during these seasons, my content helps guide viewers towards excellent products that alleviate holiday worries. I also leveraged social media platforms like TikTok and YouTube, crafting content designed for each platform. For example, I utilised TikTok’s trend-driven format to create viral holiday product guides while optimising YouTube videos with SEO-driven titles and descriptions for in-depth product reviews, maximising reach and engagement.

In addition to video content, I managed and optimised a CMS-based website, creating UX-friendly content that significantly improved user retention and lead generation. I drove consistent traffic and commission revenue by strategically integrating Amazon affiliate links into blog posts, product reviews, and landing pages. I refined user journeys through careful user behaviour analysis, optimising content structure, simplifying navigation flows, and enhancing CTA placement. By applying responsive design principles and streamlining information architecture, I ensured the website offered a seamless user experience across devices, resulting in higher engagement and smoother transitions.